Ric Hassani makes us re-affirm the importance of native attires in this new lookbook by rising menswear designer Patrickslim. The collection, done in collaboration with Just Adire is titled tagged “Okurin Igbalode” which means “The Modern Man” what is more modern than a contemporary native attire?
According to the brand, Okurin Igbalode is “A typical Yoruba man deeply rooted in culture yet sophisticated and fashion oriented.” #Word.
The decline in the appreciation of locally made fabrics such as Adire and the myth that these fabrics are mostly worn by women in Yorubaland influenced our group’s exploration of the underlying history behind these fabrics.
Ademola Ogundele, one of our creative directors clarifies that each piece is tailored for fearless individuals to share their unique story with their style.
Apparently, this perfect gentleman is not only good for his music, but for his modelling career as well.
See his photos below: