Just recently, Balmain announced the launch of their collaboration with Barbie, for a limited-edition ready-to-wear collection alongside NFTs (Non-Fungible Tokens). A collaboration with Barbie, definitely involves a lot of pink as it is their signature colour.
The Balmain creative director, Olivier Rousteing designed the entire collection with inspiration from the barbie franchise. This collection merges toy, tech and fashion, in a way we’ve never seen before. Richard Dickson, the president of Mattel creation responsible for the barbie franchise, aims to develop a New French style based off of Balmain collections.
The Balmain X Barbie collection features iconic looks from previous Balmain collection, it also features gender fluid designs which makes the collection 100% unisex, and the collection also shows diverse versions of Barbie characters wearing the Balmain designs.
This collection allows customers to not only purchase a new fashion piece, but also digital assets. This is a huge achievement for the fashion industry, as no brand has ever released a collection with a series of NFTs.
The CMO for Balmain, Txampi Diz, believes this project is going to change the fashion industry, he also relates this new dawn to when the internet was first launched. Three NFTs will also be up for auction with a one of a kind Balmain X Barbie fashion collector. This is a groundbreaking change in fashion as more brands will follow suit in releasing collections in the collectible digital space.
