After Adidas severed ties with Kanye West due to his anti semitic comments, the Yeezy merchandise resale market seems to be experiencing a huge pump in value. The famous Yeezy shoes which were originally sold for $250 – $350 are now being retailed at $800 – $1500.
According to Wall Street Journal after the severance with Adidas, the market has been going insane, and Yeezy’s value has jumped more than 20%. Sneaker fanatic, Kelechi Asoluka also gave his two cents on the resale value stating, “Right now, I have 10 Yeezys, but I had 40 or 50.” “The prices started going up like crazy, and I started selling them. A few weeks ago, I sold Yeezys for as much as $800 a pair. I originally bought them for maybe $250 to $350 each.”
“I thought prices would go up and then drop; that was why I sold them so fast,” Kelechi said. “But I kind of messed up. I sold my Yeezy 750s for $800. Now they’re going for $1,000 to $2,000. I’m pissed.”
Another reseller named Isiah Davis Jackson who currently possesses $30,000 worth of Yeezy shoes stated, “Recently, [West’s] stuff was not doing as well as it had because it was just becoming another tennis shoe.” “Now, because people think he’s done, the shoes are back in style.”
Resale sites have seen massive profit since Yeezy’s severance with Adidas. Even Ebay had its own fair share of surge after the ended partnership. This has put sneaker fans in a dilemma as they’re torn on if they should hold or sell their most valued possession. Everyone also knows rarity is a driving force in the sneaker world; the more limited an edition is, the more it is in demand.
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